Step 2 · Structuring Your Offer
Now that we have an understanding of what the positioning will be, the next step is designing the offer: exactly what your $5k program teaches, and how it is delivered. When we know precisely what you are selling, the messaging is easier, because the outcome is clear.
This is a guide for how to think about building your course. The course is yours to build.
What you are selling
Start here
Before you think about modules, get clear on two things. The outcome your clients are paying for is more income, created through the transformation of their identity. This is not only about their business, the identity shift improves their income across their life. The transformation is your real product: you change who a woman believes she is, and from that new identity she earns more. (We know many other things change too, her relationships get better, her health gets better, and more.) Everything you teach exists to create that shift.
Know the journey
Your course is a bridge. To design it, you have to know both ends: where a woman is the day she joins, and who she is the day she is done. The gap between those two points is the entire course. Everything you teach lives inside that gap, so define both ends first.
The most important rule
The best program is the shortest program that gets the result the fastest.
You do not need a lot of modules or a mountain of information. You need the fewest things that get her the transformation quickly. If a shorter path gets her the same result, take it. Less, delivered well, beats more. Keep this in mind through every step below.
The core exercise
Here is the way to build the structure. Do it in this order. Do not skip to naming modules, the modules fall out of this process.
Imagine one new client sitting in front of you today. If you personally had to take her from the starting point to the finished transformation, and to more income, what would you walk her through? Write down every step it takes. Aim to include all of the real steps that genuinely move her toward the outcome, not just a few.
Walk through your real process end to end. Run through each stage you use and ask "what does she actually need here to move forward."
Keep every step that moves her toward the transformation and the income. The only things to leave out are steps that sit outside the transformation, they do not get her the outcome, so they do not belong. To be clear, business tactics are never part of this in the first place. Things like marketing and sales are not your lane and have nothing to do with the identity shift, so they simply do not come up here.
Split the remaining steps into two piles. Steps you would teach the same way to every woman become video modules. Steps that are personal, real-time, or about accountability become group coaching.
Group your video steps into as few modules as you can while still getting the result, in the order the transformation actually happens. Each module is one stage of the journey. Name them in your own language. That is your course outline.
The delivery split
Your $5k is a mix on purpose. The videos carry the teaching that repeats. The two weekly calls carry the work that cannot be pre-recorded. Here is the simple rule.
The teaching, frameworks, and exercises you would give every client the same way. Record once, and it works forever.
The personal blocks, the real-time support, the accountability, and the community. The things that only work when you are in the room with her.
Move faster
When you have the modules you want to go ahead with, check whether you already have content for any of them, a past training, talk, or lesson you can use. If you do, reuse it or re-record it clean. That is the fastest path to a finished course.
Your deliverables from this step
When these are done, you have your course. Work through them in order.
Once that outline feels right to you, that is what you record from.